Most people keep their digital cameras and their camera phones set on Auto White Balance (AWB), which works okay most of the time. But to get the best colour you need to set your white balance to capture the colour temperature of the light falling on the subject. If you set your camera on Auto White Balance, the camera wants to make the colour neutral. If there is predominant amount of one colour, such as orange, like in a sunset or wild storm, then the camera thinks, "Whoa, too much orange, we need to neutralize that." The camera doesn't know what type of light you are shooting in, it just sees orange.